Endian Products

Email marketing is one of the most powerful marketing tools available for communicating and developing relationships with your customers.

Email marketing is, as the name suggests, the use of email in marketing communications.

Email marketing works for a variety of reasons...

• It allows targeting
• It is data driven
• It drives direct sales
• It builds relationships, loyalty and trust
• It supports sales through other channels

What sort of email?

In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:

• Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
• Sending emails designed to encourage customer loyalty and enhance the customer relationship
• Placing your marketing messages or advertisements in emails sent by other people

You can think of these three main forms of email marketing as the electronic equivalent of:

• Direct mail
• Sending people a print newsletter
• Placing advertisements in subscription magazines and newspapers

There is, however, one extremely important difference - the issue of permission.

Email marketing is so popular because:

• sending email is much cheaper than most other forms of communication
• email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
• email marketing has proven very successful for those who do it right

Interesting Email Marketing Statistics:

1. 25 percent of the people on your list who receive your e-mails and never open them will be among the top 10 percent of your best customers.
2. About 15 percent of your list will read your e-mails and look to a social network like Facebook or Twitter to see if others are buzzing about the message or offer before taking action.
3. Over 49 percent of people who are happy with their recent purchase from your company will open future e-mails seven times faster than those who have not made a purchase in over three months.
4. 43% of email recipients click the Spam button based on the email “from” name or email address.
5. 69% of email recipients report email as Spam based solely on the subject line.
6. 35% of email recipients open email based on the subject line alone .
7. 84% of people 18-34 use an email preview pane.
8. People who buy products marketed through email spend 138% more than people that do not receive email offers.
9. 44% of email recipients made at least one purchase last year based on a promotional email.
10. 35% of business professionals check email on a mobile device.